Deciphering performance data is a core responsibility for anyone that has ever worked in paid media. If you work in this field, I’m sure at one point you’ve had to write insights for a report that was shared with your team, or sent over to a client. These insights are how we make decisions that evolve the marketing programs that we support.

It’s an inescapable topic in the paid media industry, and I’ve even written about it in some capacity a few times, but recent news has sparked continued discussions around how brands can navigate through a digital ecosystem without third party cookies.

In a world of never ending thought leadership content, some organizations chase the unachievable “best in class” status for their marketing program based on examples or concepts that marketers might see shared by their industry peers.

A simple user experience has allowed Google to dominate the world of search for more than 20 years, but for the first time in over two decades it appears that this dynamic might be shifting.

Coming from the media world, particularly agency life, I know that’s is easy to get caught up in media planning only to relegate landing pages to an afterthought.

The explosive rise of TikTok brought with it the rise in popularity of vertical video ad formats. It’s clear that video has become a focal point for social platforms, but what makes it so appealing

Should brands worry about figuring out what their top priority should be among individual marketing components like creative/data/measurement/etc…, or is there a different approach that might be more helpful?

Specific aspects of marketing cannot be measured with 100% accuracy or certainty as programs scale in complexity.

The need or demand for a product or service is derived from the presence of a problem.

The user journey frequently does not take place in a funnel, and the funnel framework can limit how advertisers structure their campaigns.

I recently shared a post, written by Chat GPT, that explained how artificial intelligence could impact the world of paid media. Looking back...

No one likes the feeling of being followed around the internet bombarded with retargeting ads. The distaste for this experience is actually...

Similar to many other professions, digital marketing is rife with buzzwords and jargon. I’ll try to keep my use of these in check, but one...

If you keep up with any industry news sources, you’ve undoubtedly seen multiple articles discussing the death of the third party cookie. I...

As ad tech evolves and consumer behavior shifts, the day-to-day life of advertisers will start to look much different compared to what it...

Artificial intelligence (AI) is revolutionizing the world of paid media, and it's important for businesses to understand how it can impact...

Paid media professionals often equate stages of the funnel to different channels or platforms. In my opinion, this is a legacy approach that...